PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
· “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
· “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card numbers or third party payment system account information such as Apply Pay, Amazon Pay or PayPal), email address, and phone number. We refer to this information as “Order Information”.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
· Communicate with you;
· Screen our orders for potential risk or fraud; and
· When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
For our legitimate interests we use the Device Information that we collect to:
· Help us screen for potential risk and fraud (in particular, your IP address).
· To improve and optimize our Site and marketing efforts. In this case we use Analytics to see how web visitors and customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns.
When you subscribe to our email newsletter on the footer of our web site, your details are recorded on our Squarespace ecommerce platform and third party mailing list software, Mailchimp. Your email will be used to send you promotions, announce new collections, events, and other relevant marketing material from The Guild.
SHARING YOUR PERSONAL INFORMATION
For the purpose of operating our web site, your Personal Information may be shared with the third parties Apps connected to the Site, to help us use your Personal Information, as described above. The following are the third parties in which your Personal Information may be shared with to operate our web site and the services provided:
We use Squarespace to operate our website – you can read more about how Squarespace uses your Personal Information here: https://www.squarespace.com/privacy.
We use Google Analytics to help us understand how our visitors and customers use the Web Site and to optimize our marketing efforts.
Google Analytics operates as a Data Processor. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Any time you wish to be removed from the mailing list please open a newsletter received from us and click the unsubscribe link.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
· Facebook: https://www.facebook.com/settings/?tab=ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada, Colombia and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information, or as long as we are required to keep these records for lawful reasons, such as for tax records.
The Site is not intended for individuals under the age of 18.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at email@example.com.